Why does the quality of your job post matter?
When hiring freelancers, the quality of your job post plays a crucial role in attracting the right talent. A vague or incomplete job description can lead to:
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Low-quality applications from unqualified freelancers
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Wasted time filtering irrelevant proposals
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Project delays due to miscommunication about the scope
By following these job post guidelines, you’re more likely to:
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Attract top freelancers quickly
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Receive more relevant proposals
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Set clear expectations from the start
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Speed up the hiring process by receiving more qualified applicants
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Get more engaged and proactive freelancers
To help our clients understand how well their Job Post is likely to do on the market, we grade it on the following scale:
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Low Score – Lacks important details, making it difficult for freelancers to understand the job.
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Medium Score – Decent post, but there’s room for improvement to boost freelancer engagement.
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High Score – Well-structured post that’s likely to attract top freelancers.
How does the Job Post Quality Score help you?
Once you create your job post, goLance automatically analyzes it and provides feedback. You’ll receive a final score, along with suggestions to improve it.
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Low Score: The system will guide you on what’s missing.
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Medium Score: Small tweaks can increase engagement.
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High Score: Your job post is optimized for success!
How to Write a High-Scoring Job Post
1. Be Clear & Straight to the Point
Freelancers need to understand exactly what you're looking for. Avoid vague language and write your post as if you're explaining it to someone unfamiliar with your business.
Example:
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Unclear: "Need a writer for my website."
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Clear: "Looking for a blog writer to create 4 SEO-optimized articles (1,500 words each) about digital marketing strategies."
Tips:
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Use simple, direct language.
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Avoid industry jargon unless necessary.
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Break up long paragraphs into bullet points for easier readability.
2. Be Specific About Deliverables
Freelancers need details to assess if they are a good fit for the job. Be clear about:
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Scope of work – What exactly needs to be done?
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Deadline – When do you need it completed?
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Tools or software required – What are the technical requirements?
Example:
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Too vague: "Need someone to design a website."
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Specific: "Looking for a web designer to create a responsive company website with 5 pages using WordPress. The site should be optimized for mobile devices and completed within 3 weeks."
Tips:
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List exact deliverables (e.g., "Create 10 Instagram posts with captions").
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Set a realistic timeline for the project
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Mention any must-have skills or tools required
3. Set a Realistic Budget
Including a budget range helps freelancers determine if the project is a good fit for their schedule. If you're unsure about pricing, research similar job postings to get an idea of market rates.
Example:
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No budget listed: "Need a video editor to create a 10 minute promotional video for $25"
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Realistic budget: "Need a video editor to create a 10-minute promotional video. Budget: $300-$500, depending on experience."
Tips:
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Be transparent about your budget expectations.
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If your budget is flexible, mention it (e.g., "Open to negotiation based on experience").
4. List the Right Skills
Freelancers search for jobs based on specific skills. Ensure your job post includes the right skills to avoid missing out on top talent.
Example:
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Unclear: "Need a developer for an app."
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Specific: "Looking for an iOS developer experienced in Swift and Firebase to build a mobile payment app."
Tips:
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Mention both technical skills (e.g., Adobe Photoshop, Python, SEO writing).
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If relevant, include soft skills (e.g., Strong communication skills for client interactions).
5. Choose the Right Job Title & Category
The job title is the first thing freelancers see, so make it clear, descriptive, and specific.
Example:
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Weak Title: "Need help with a website"
- Strong Title: "Looking for a WordPress Expert to Redesign E-commerce Website"
Tips:
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Avoid generic titles (e.g., “Need help”).
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Use industry keywords for better visibility.
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Choose the correct job category (e.g., Graphic Design vs. Web Development).
Final Checklist for a High-Quality Job Post
Before posting your job, ensure you’ve covered the following:
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Clear, direct job description
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Specific deliverables & deadlines
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Realistic budget range
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Relevant skills listed
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Descriptive job title & correct category
If your Post quality score is Low or Medium, adjust your job post based on the suggestions provided to improve your chances of success.